Directed Browsing And The Death Of The URL

One area of the Internet that I think is suffering in the current climate of social media, targeted search, and recommendation engines, is the ability for people to find a website on their own. More emphasis is being placed on having a strong presence on Facebook, having pages and stories picked up by Reddit, Stumbleupon, and Twitter, while the idea that content is still published on its own website, more and more the ability to discover a website is being taken away from the individual.